Section 2
Evolution of the Marketing Orientation
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
5 concepts
Production Orientation
Production orientation follows the premise that any product of high quality can be readily sold.
Product Orientation
A firm employing a product orientation is chiefly concerned with the quality of its product.
Selling Orientation
As opposed to production or product orientation, a sales orientation focuses primarily on the selling and promotion of a particular product.
Marketing Orientation
A marketing-oriented business starts with the customer, finds out what they want, and then produces it for them.
Holistic Marketing
Holistic marketing incorporates integrated marketing, relationship management, internal marketing and social responsibility to build a unified and shared brand.