Section 2
Channel Intermediaries
Book
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By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
2 concepts
Functions of Intermediaries
Intermediaries make it possible for a company to deliver its products to the end user without needing to own the whole supply chain.
Streamlining Distribution
Streamlining distribution involves the planning and efficient use of supply chain resources and may involve working with intermediaries.