Section 7
Promotion Methods in Consumer Sales
By Boundless
![Thumbnail](../../../../../../figures.boundless-cdn.com/10925/square/h-century-coca-cola-coupon.jpeg)
A coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product.
![Thumbnail](../../../../../../figures.boundless-cdn.com/10951/square/beer-rebate.jpeg)
A rebate is an amount paid by way of reduction, return, or refund on what has already been paid or contributed.
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Premiums are prizes, gifts, or other special offers consumer receive when purchasing products.
![Thumbnail](../../../../../../figures.boundless-cdn.com/11009/square/220px-kundenkarten.jpeg)
Loyalty marketing is an approach whereby a company focuses on growing and retaining existing customers through incentives and rewards.
![Thumbnail](../../../../../../figures.boundless-cdn.com/11433/square/3595832132-5fa23a8944.jpeg)
Contests and sweepstakes are two forms of sales promotions which attract consumers by offering them the chance to win a valuable prize.
![Thumbnail](../../../../../../figures.boundless-cdn.com/10954/square/220px-wine-tasting.jpeg)
A free sample is a portion of a product given to consumers at no cost for their trial with the aim of driving product adoption.
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Point-of-sale displays are sales promotions that are placed where they can easily draw customer attention and trigger impulse buying.
![Thumbnail](../../../../../../figures.boundless-cdn.com/11602/square/4489002140-c966742117.jpeg)
Online sales promotion can create personal relationships, channels of communication, and an exchange of information regarding a product.