Section 1
What Is a Product?
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
3 concepts
Defining Product
A product is any good, service, or idea that can be offered to a market to satisfy a want or need.
Benefits and Solutions
The core benefit is what consumers feel they are getting when they purchase a product.
Features and Attributes of a Product
The features and attributes of a product are integral to the product design process, which in turn assists in the creation of new products.