campaign message

Examples of campaign message in the following topics:

• Likeability of Political Candidates

  • Candidates run for office by orchestrating expensive campaigns designed to increase their appeal to the electorate.
  • Accordingly, candidates run campaigns aimed at establishing a popular campaign message and convincing voters of the candidate's likeability.
  • Apart from ideology, less explicit factors such as likeability and access to resources impact candidates' campaigns.
  • Likeability is thought to play a significant role in electoral politics but is difficult to access in campaigns.
  • Thus, campaigns have become extremely expensive.

• Assembling a Campaign Staff

  • The campaign manager focuses mostly on coordinating the campaign staff.
  • Successful campaigns usually require a campaign manager to coordinate the campaign's operations.
  • Apart from a candidate, the campaign manger is often a campaign's most visible leader.
  • They are responsible for the campaign's message and image among the electorate.
  • Larger campaigns will include everything from high-priced sit-down dinners to e-mail messages to donors asking for money.

• The Modern Political Campaign

  • A campaign team must consider how to communicate the message of the campaign, recruit volunteers, and raise money.
  • The avenues available to political campaigns when distributing their messages is limited by the law, available resources, and the imagination of the campaigns' participants.
  • The plan takes account of a campaign's goal, message, target audience, and resources available.
  • The campaign will typically seek to identify supporters at the same time as getting its message across.
  • Communication technologies such as e-mail, web sites, and podcasts for various forms of activism to enable faster communications by citizen movements and deliver a message to a large audience.

• The Bipartisan Campaign Reform Act of 2002

  • The Bipartisan Campaign Reform Act of 2002 is a United States federal law that regulates the financing of political campaigns.
  • One impact was that all campaign advertisements included a verbal statement to the effect of "I'm (candidate's name) and I approve this message.
  • The Bipartisan Campaign Reform Act of 2002 is a United States federal law amending the Federal Election Campaign Act of 1971 regulating the financing of political campaigns.
  • "I'm (a candidate) and I approve this message. "
  • Analyze the history of legal challenges to campaign finance reform legislation

• Leadership

  • Interest groups with organized media campaigns may be led by political strategists.
  • Political strategists are responsible for determining a campaign plan.
  • The campaign plan usually involves deciding on a central message the interest group hopes to use for persuading voters to support their position.
  • In issue-based campaigns, successful political strategists create public awareness and support for an issue, which can then pressure legislators to act in favor of the interest group.
  • Because of these factors, social movements do not always have a clear leader the way corporate lobbying efforts and media campaigns do.

• The Internet, Blogging, and Podcasting

  • Podcasts, a type of digital media consisting of an episodic series of audio, video, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device, have also become a popular way to convey political messages.
  • The internet is now a core element of modern political campaigns.
  • Communication technologies such as e-mail, web sites, and podcasts for various forms of activism to enable faster communications by citizen movements and deliver a message to a large audience.
  • Signifying the importance of internet political campaigning, Barack Obama's presidential campaign relied heavily on social media, and new media channels to engage voters, recruit campaign volunteers, and raise campaign funds.
  • President Obama's campaign, depicted here, relied heavily on the use of the internet.

• Other Forms of Political Participation

  • During campaigns, people may work for political parties or candidates, organize campaign events, and discuss issues with family and friends .
  • Generally, about 15 percent of Americans participate in these types of campaign activities in an election year.
  • New media offer additional opportunities for people to engage in campaigns.
  • Members of social movements may resort to rioting when they perceive that there are no conventional alternatives for getting their message across.
  • Making phone calls during a campaign can be an important way for citizens to participate in politics.

• Agenda-Setting Theory

  • Nominees campaign across the country to explain their views, convince voters and solicit contributions.
  • American news media are more obsessed than ever with the horse-race aspects of the presidential campaign, according to a new study.
  • Coverage of the political campaigns have been less reflective on the issues that matter to voters, and instead have primarily focused on campaign tactics and strategy, according to a report conducted jointly by the Project for Excellence in Journalism, part of the Pew Research Center, and the Joan Shorenstein Center on the Press, Politics and Public Policy at the Kennedy School of Harvard University, which examined 1,742 stories that appeared from January through May 2007 in 48 news outlets.
  • Mass communication is defined in " Mass Media, Mass Culture" as the process whereby professional communicators use technological devices to share messages over great distances to influence large audiences.
  • The agenda-setting effect is not the result of receiving one or a few messages, but is due to the aggregate impact of a very large number of messages all dealing with the same general issue.

• Types of Polls

  • A benchmark poll is generally the first poll taken in a campaign.
  • The number of brushfire polls taken by a campaign is determined by how competitive the race is and how much money the campaign has to spend.
  • These polls usually focus on likely voters and the length of the survey varies on the number of messages being tested.
  • Instead, the push poll is a form of telemarketing-based propaganda masquerading as a poll and is generally viewed as a form of negative campaigning.
  • The term is also used in a broader sense to refer to legitimate polls that aim to test political messages, some of which may be negative.

• Indirect Techniques

  • Grassroots lobbying is an approach that separates itself from direct lobbying through the act of asking the general public to contact legislators and government officials concerning the issue at hand, as opposed to conveying the message to the legislators directly.
  • These tactics are used after the lobbying group gains the public's trust and support through public speaking, passing out flyers, and even campaigning through mass media.
  • Trends from the past decade in grassroots lobbying include an increase in the aggressive recruitment of volunteers, as well as starting campaigns early on, before the legislature has made a decision.