Gemeinschaft and gesellschaft are sociological categories for two normal types of human association introduced by the German sociologist Ferdinand Tönnies. A normal type, as coined by Tönnies, is a purely conceptual tool to be built up logically, whereas an ideal type, as coined by Max Weber, is a concept formed by accentuating main elements of a historic/social process. Tönnies' 1887 book Gemeinschaft und Gesellschaft sparked a major revival of corporatist thinking, including an increase in the support for guild socialism, and caused major changes in the field of sociology.
Gemeinschaft
Gemeinschaft (often translated as community) is a group in which individuals take into account the needs and interests of the group as much as, if not more than, their own self interest. Furthermore, individuals in gemeinschaft are regulated by common mores, or beliefs, about the appropriate behavior and responsibilities of members with respect to each other and to the group at large.
Gemeinschaft is thus marked by "unity of will. " Tönnies saw the family as the most perfect expression of gemeinschaft; however, he expected that gemeinschaft could be based on shared place and shared belief as well as kinship, and he included globally dispersed religious communities as possible examples of gemeinschaft. Gemeinschaft involves ascribed status, which refers to cases in which an individual is assigned a particular status at birth. For example, an individual born to a farmer will come to occupy the parent's role for the rest of his or her life.
Gemeinschaften are broadly characterized by a moderate division of labour, strong personal relationships, strong families, and relatively simple social institutions. In such communities there is seldom a need to enforce social control externally, due to a collective sense of loyalty individuals feel for society.
Gesellschaft
In contrast, gesellschaft (often translated as society, civil society or association) describes associations in which, for the individual, the larger association never takes precedence over the individual's self interest, and these associations lack the same level of shared mores. Gesellschaft is maintained through individuals acting in their own self interest. A modern business is a good example of gesellschaft: the workers, managers, and owners may have very little in terms of shared orientations or beliefs—they may not care deeply for the product they are making—but it is in all their self interest to come to work to make money, and thus the business continues. Gesellschaft society involves achieved status where people reach their status through their education and work.
Unlike gemeinschaften, gesellschaften emphasize secondary relationships rather than familial or community ties, and there is generally less individual loyalty to society. Social cohesion in gesellschaften typically derives from a more elaborate division of labor. An example of gemeinschaft in the world today would be an Amish community. The United States would be considered a gesellschaft society. Such societies are considered more susceptible to class conflict as well as racial and ethnic conflicts. The social upheavals during the Reconstruction era of the United States complicated the sociological category of gemeinschaft because former slaves, whose kinship ties were complicated under slavery, forged new communities that shared aspects of both gemeinschaft and gesellschaft.
Talcott Parsons considered gemeinschaft to represent a community of fate, whose members share both good and bad fortune, as opposed to the pursuit of rational self-interest that characterized gesellschaft.
Eric Hobsbawm has argued that as globalisation turns the entire planet into an increasingly remote kind of gesellschaft, similarly collective identity politics seek a factitious remaking of the qualities of gemeinschaft by reforging artificial group bonds and identities.
Fredric Jameson highlights the ambivalent envy felt by members of gesellschaft for remaining enclaves of gemeinschaft, even as the former inevitably corrode the existence of the latter.