audience
(noun)
The readership of a book or other written publication.
Examples of audience in the following topics:
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Identifying the Stakes by Identifying Your Audience
- Before you begin writing, you must identify your target audience .
- While your actual audience may consist of one person—for instance, your instructor—you should still think of your instructor as representative of a wider audience.
- After identifying your audience, consider why this audience might care about your topic.
- " To relate your argument to your audience, ask these questions:
- Why does the truth or falsity of my argument matter to my audience?
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Indicating Who Cares
- Once you figure out who is in your audience, you can appeal to those readers by describing their stakes in the issue.
- You should clarify your intended audience in your introduction—no later.
- While it isn't necessary to name the audience directly, you should outline the costs and benefits of your position in order to give the audience incentive to keep reading.
- What common ground do you share with your audience ?
- Establishing common ground with your audience helps make your argument more convincing.
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Introduction to Writing in Business
- Each genre of business writing carries its own conventions of organization, voice, and audience.
- The audiences and purposes will vary with each type of writing (and even within genres themselves).
- Depending on whether you want to simply inform, convey good news, make a direct request, convey bad news, or persuade your audience of something, you might choose from any of the following organizational structures:
- You probably already know how to properly address the primary audience (the person or persons who are the intended recipients).
- For example, you might submit a proposal to your direct supervisor (your primary audience), who in turn may pass it on to his or her supervisor, a task force or committee, or some other secondary audience.
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Anticipating Potential Objections
- So try to form a common ground with the audience.
- One way of increasing the effectiveness of your argument is to anticipate potential objections: try to approach your argument from the skeptical position of the audience who have not had access to the train of thought that brought you to your certain conclusion.
- By demonstrating that you have considered the position of your audience, you not only improve your own understanding of your argument, but also increase the likelihood that readers will be receptive as the topic moves forward.
- So try to form a common ground with the audience.
- These variables will affect your word choice, and your audience may be more likely to listen to your argument with an open mind if you do.
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"So What?"
- Imagine that you are revising your solar energy essay with an audience of environmentalists in mind.
- In the original version, you were writing for a general audience, and it made sense to use broadly-applicable examples.
- Your new audience has different priorities, and this statement doesn't answer the "So what?
- " question for your new audience.
- How does the argument align with the concerns of my intended audience?
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Using Relevant Sources
- You are writing your argument for an audience, not for yourself.
- As such, your audience will probably want to see proof that you are aware of its existence.
- You should also think about what your audience will be unsure about.
- Use them to help you verify facts and viewpoints for your audience.
- Doing so will make the audience more likely to trust your claim.
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Abstract
- A specialized audience may read further if they are interested, and the abstract is your opportunity to convince them to read the rest.
- Hence abstracts should be written with a non-specialized audience (or a very busy specialized audience) in mind.
- This helps specialized and non-specialized audiences alike grasp the content and implications of your research more thoroughly.
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Destabilizing the Status Quo
- As discussed in the previous section, it is up to you, as a writer, to explain to your audience why your work matters.
- Making your audience aware of this problem is sometimes called "destabilizing. " Basically, you begin by telling your audience about something stable and accepted as true (the status quo).
- By convincing your audience that a problem exists, you prime them to want a solution.
- As discussed in the previous section, it is up to you, as a writer, to explain to your audience why your work matters.
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Turning Your Working Hypothesis into a Claim
- You are only restating what people already know, and your audience will have no reason to read your work .
- To motivate your audience to read your work, make sure that they know exactly what your claim is.
- Make sure that you provide your audience with everything they need to understand your claim.
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Reading Carefully and Closely
- This can offer important hints about the author's intended audience.
- Who is the author's intended audience?
- What assumptions does she think her audience is making?