Section 2
Marketing Strategies
Book
Version 6
By Boundless
By Boundless
Boundless Business
Business
by Boundless
2 concepts
The Target Market
Target markets enable organizations to filter populations to identify the ideal characteristics of their customer group.
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The Marketing Mix
The marketing mix is used to reach a target market and is often referred to as the "four Ps" of marketing: product, price, promotion, and place.