Section 3
Pricing Strategies
Book
Version 6
By Boundless
By Boundless
Boundless Business
Business
by Boundless
5 concepts
![Thumbnail](../../../../../../figures.boundless-cdn.com/14973/square/4234593311-0e41da9dc6.jpeg)
New Product
Penetration and skimming are two strategies employed in pricing new products.
![Thumbnail](../../../../../../figures.boundless-cdn.com/16847/square/n-american-airline-27s-jet.jpeg)
Differential
Differential pricing exists when sales of identical goods or services are transacted at different prices from the same provider.
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Psychological Pricing
Psychological pricing or price ending is a marketing practice based on the theory that certain prices have a psychological impact.
![Thumbnail](../../../../../../figures.boundless-cdn.com/30082/square/800px-walmart_exterior.jpg)
Product Line
Product lining is the marketing strategy of offering several related products for sale as individual units.
![Thumbnail](../../../../../../figures.boundless-cdn.com/16145/square/5565994509-cd26dd050d.jpeg)
Promotions
Promotional pricing means temporarily reducing the price of an established product in order to increase interest in customers.