Section 7
Product Packaging and Branding
Book
Version 6
By Boundless
By Boundless
Boundless Business
Business
by Boundless
6 concepts
![Thumbnail](../../../../../../figures.boundless-cdn.com/16674/raw/coca-cola-logo.jpg)
A Brief Definition of Brand
A brand refers to a name, term, symbol, or any other type of feature that defines or identifies a seller's product or service.
![Thumbnail](../../../../../../figures.boundless-cdn.com/16146/square/2756729384-4cae6660f4.jpeg)
Brand Categories
Similar goods and services are classified in brand categories.
![Thumbnail](../../../../../../figures.boundless-cdn.com/14871/square/go-vector-material-15-7097.jpeg)
The Benefits of a Good Brand
Good branding gives a company several advantages including establishing a positive reputation and building an image attractive to consumers.
![Thumbnail](../../../../../../figures.boundless-cdn.com/14910/square/20team-20brand-20marketing.jpeg)
Developing a Brand
Developing a brand successfully requires a company to analyze the characteristics and values a customer base desires.
Brand Management Strategies
Through effective brand management, organizations can build a loyal following of engaged consumers.
![Thumbnail](../../../../../../figures.boundless-cdn.com/24013/raw/recycle001.jpg)
Packaging and Labeling
Packaging refers to the physical appearance of a product when a consumer sees it, and labels are an informative component of packaging.