expertise
(noun)
great skill or knowledge in a particular field or hobby
Examples of expertise in the following topics:
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Your Areas of Expertise
- When selecting a topic consider areas in which you have expertise.
- Expertise is when someone has a wealth of knowledge in a particular field.
- Your area of expertise might be a good topic to give a speech about because you already possess a familiarity with it.
- Instead, research will mostly be aimed at refining your expertise, enriching it, and ensuring that you are familiar with the conversation around that topic.
- Considering your own areas of expertise can be a way of generating a speech topic.
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Defining Credibility
- Audiences will trust you more readily if you can prove that other people value your expertise.
- It combines believability, trustworthiness, expertise, experience, and ethics.
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Expert vs. Peer Testimony
- Peer testimony, unlike expert testimony, is given by a person who does not have expertise in the subject in question.
- A person who provides peer testimony might not have expertise in a particular area, but he or she likely has personal experience with the issue at hand.
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Choosing the Main Points
- The needs, interests, and expertise of the audience should be the central consideration in choosing main points.
- A homogeneous audience is a group of people who share a consistent level of interest and expertise in your topic.
- A heterogeneous audience includes people with different levels of expertise and interest in your topic.
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Building Credibility
- The building blocks of credibility are: character, trustworthiness, experience, expertise, and associations/connections.
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Brainstorming
- You have considered your areas of expertise.
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Types and Elements of Credibility
- You can do this by citing testimonials from respected figures or mentioning personal recommendations that validate your expertise.
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Using Different Kinds of Appeals
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Tailor Complexity to Your Audience
- This audience, even if they have taken biology classes, will not possess the same expertise knowledge that professionals do.
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The Importance of Gathering Information
- Personal expertise is a great source of anecdotes, illustrations, and insights about important issues and questions related to your topic.
- Make sure your speech is relevant to your audience: take the time to build on your area of expertise by gathering specialized information to fit the occasion.