Section 3
Contextual Factors to Consider
Book
Version 5
By Boundless
By Boundless
Boundless Communications
Communications
by Boundless
4 concepts
![Thumbnail](../../../../../../figures.boundless-cdn.com/9660/square/3-a2tres-de-l-27europe-ulg.jpeg)
Physical Context
Consider physical contexts—traditional face-to-face with co-located audience versus delivery via videoconference to remote audience(s).
Overall Psychology of Your Audience: Values, Beliefs, Attitudes, and Needs
Use psychographics of values, needs, attitudes, and beliefs to develop an audience profile and to tailor the speech's specific message.
![Thumbnail](../../../../../../figures.boundless-cdn.com/15967/square/1196px-facebook-like-thumb.jpg)
Audience Opinion of You and Your Topic
Examine favorability in relation to how the audience views both you and the topic for your speech.
![Thumbnail](../../../../../../figures.boundless-cdn.com/9721/square/ensador-rodin-caixaforum-3.jpeg)
Knowledge of the Audience About Your Topic
Consider the knowledegeabilty of your audience, prior to the speech, formative during the speech, and summative after the speech.