Section 1
The Importance of Audience Analysis
Book
Version 5
By Boundless
By Boundless
Boundless Communications
Communications
by Boundless
3 concepts
The Benefits of Understanding Your Audience
The more you know and understand about the background of your audience and their needs, the better you can prepare your speech.
![Thumbnail](../../../../../../figures.boundless-cdn.com/9268/square/magnifying-glass-2911.jpeg)
What to Look For
Analyze the audience to find the mix of ages, genders, sexual orientations, educational levels, religions, cultures, ethnicities, and races.
![Thumbnail](../../../../../../figures.boundless-cdn.com/7963/square/encoding-communication.jpeg)
What to Do with Your Knowledge
Use knowledge about your audience to step into their minds, create an imaginary scenario, and test your ideas.