Section 2
Credibility Appeals
Book
Version 5
By Boundless
By Boundless
Boundless Communications
Communications
by Boundless
4 concepts
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Defining Credibility
Credibility is defined as the objective and subjective components of the believability of a source or message.
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Types and Elements of Credibility
Experience, training, and associations and connections are all important factors that can boost credibility.
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Building Credibility
If you want to build credibility with your audience, you must demonstrate that you are a person of character.
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Ethical Usage
Credibility appeals, while an effective form of persuasive speaking, carry a unique set of ethical challenges and considerations.