Section 5
Emotional Appeals
Book
Version 5
By Boundless
By Boundless
Boundless Communications
Communications
by Boundless
3 concepts
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Defining Emotional Appeal
An emotional appeal is used to sway the emotions of an audience to make them support the speaker's argument.
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Producing an Emotional Appeal
Finding words to match the speech context and audience's disposition is essential to producing an effective emotional appeal.
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Ethical Usage
When you make emotional appeals avoid unethical tactics, such as exploitative manipulation.