attention
(noun)
Selective concentration on a discrete stimulus while ignoring other perceivable stimuli.
Examples of attention in the following topics:
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The Role of Attention in Memory
- In order to encode information into memory, we must first pay attention, a process known as attentional capture.
- In order for information to be encoded into memory, we must first pay attention to it.
- When a person pays attention to a particular piece of information, this process is called attentional capture.
- There are two main types of attentional capture: explicit and implicit.
- Research suggests a close link between working memory and attentional capture, or the process of paying attention to particular information.
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Hold the Audience's Attention
- To hold the attention of the audience, a public speaker should consider three important aspects of the process of perception: readiness to perceive, selection of certain stimuli for focus of attention, and state of current awareness.
- If the speaker can secure the attention of the audience at the very beginning of the speech, he or she can then direct and focus that attention to the important parts of the message, as follows:
- Remember that the first important function of the introduction is to "capture the attention of the audience" and them immediately direct attention to the speech's main message.
- Speakers don't need to use a choke-hold to keep the audience's attention .
- Speakers don't need to use a choke hold to keep the audience's attention.
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Attention
- There are two major models for understanding how visual attention operates.
- Generally speaking, visual attention is thought to operate as a two-stage process.
- Surrounding the focus is the fringe of attention, which extracts information in a much more crude fashion.
- Attention requires working memory; therefore devoting attention to something increases cognitive load.
- Each task increases cognitive load; attention must be divided among all of the component tasks to perform them.
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Instructional Models and Applications
- Promoting student-ownership, using a particular medium to focus attention, telling stories, simulating and recreating events, and utilizing resources and data on the Internet are among them.
- Three instructional models that implement problem-based inquiry will be discussed next with particular attention to instructional strategies and practical examples.
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Introduction
- His attention-getter is in the simplicity of his speech outline.
- When crafting your speech, you'll want to select an attention-getter to use in your introduction to instantly capture your audience's attention right from the beginning of your speech.
- Using references is a simple and effective way to grab your audience's attention.
- When beginning your speech and as you capture your audience's attention, you'll want to express exactly why they should listen to you.
- You can also see if you have the right attention-getter suitable to your topic, audience and venue.
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Uses of the concept
- Structural equivalence focuses our attention on pair-wise comparisons of actors.
- By trying to find actors who can be swapped for each other, we are really paying attention to the positions of the actors in a particular network.
- Automorphic equivalence begins to change the focus of our attention, moving us away from concern with individual's network positions, and toward a more abstracted view of the network.
- Rather than asking what individuals might be exchanged without modifying the social relations described by a graph (structural equivalence), the somewhat more relaxed concept of automorphic equivalence focuses our attention on sets of actors who are substitutable as sub-graphs, in relation to other sub-graphs.
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Creating Effective Messages
- The problem is getting attention from the media is not easy.
- The solution is to craft well-written, attention-getting press releases and submit them to the right media outlets.
- For maximum effect, try to incorporate attention-grabbing language.
- One way to get attention is to describe a problem, and explain how the business or product solves that problem.
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Summary
- The notion of regular equivalence focuses our attention on classes of actors, or "roles" rather than individuals or groups.
- Automorphic equivalence analysis falls between these two more conventional foci, and has not received as much attention in empirical research.
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Sales Presentation
- Usually the first sentence of a sales pitch is supposed to be either an attention-grabbing statement or a positive statement introducing the best information about the provider of goods or services.
- A method is usually selected depending on the attention span available from the prospective client.
- In case of consumer categories who have less attention span, the first method of attention-grabbing is usually a question or statement that might surprise or shock the listener.
- Normally ladies with children, shopkeepers, and people in a hurry give less attention.
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Onomatopoeia
- Onomatopoeia is a stylistic choice to represent sound within words and can be used as an attention-getting device in your speech.
- They're a great way to grab an audience's attention when used in the right way.