clickstream
(noun)
A profile of a user's activity in a web browser or other software, based on what is clicked.
Examples of clickstream in the following topics:
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Types of Internet Advertising
- For example, if a user is known to have recently visited a number of automotive websites based on clickstream analysis enabled by cookies stored on the user's computer, that user can then be served auto-related ads when they visit other, non-automotive sites.