contestable market

Examples of contestable market in the following topics:

• Market Power

  • A firm usually has market power by virtue of controlling a large portion of the market.
  • However, market size alone is not the only indicator of market power.
  • Barriers to entry determine how contestable the market is.
  • Even highly concentrated markets may be contestable markets if there are no barriers to entry or exit, which limits a firm's ability to raise its price above competitive levels.
  • This measure of market power relates the size of firms to the size of the market.

• Contests and Sweepstakes

  • Marketers have a lot to gain from giving away valuable prizes to consumers.
  • Contests and sweepstakes allow them to:
  • Build an e-mail list -- Marketers usually give contestants a newsletter or mailing list opt-in option when they enter the contest or sweepstake.
  • Perform marketing research -- Marketers can easily add a survey to a contest or sweepstakes entry form.
  • This better understanding can lead to better marketing campaigns.

• The Promotion Mix

  • There are five (sometimes six) main aspects of a promotional mix: Advertising, Personal selling, Sales promotion, Public relations, and Direct marketing.
  • Sales promotion: Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.
  • Examples: Coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions.
  • Direct Marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.
  • The Image of an organization is a crucial point in marketing.

• The Promotion Mix

  • A promotional mix is the term used to describe a business's total marketing communications program.
  • Examples of sales promotion include: Coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions.
  • Sales promotion - Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.
  • Examples: Coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions.
  • The Image of an organization is a crucial point in marketing.

• Promotion Strategies

  • These elements are personal selling, advertising, sales promotion, direct marketing, and publicity.
  • Many times with the purchase of a product there are incentives like discounts, free items, or contests.
  • Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.
  • Typically there are four types of market dominance strategies:
  • By navigating this metrics continuum, from Activity-Based to Predictive, marketers can move towards more effective marketing measurement and align measurement and metrics with business outcomes.

• Objectives of a Sales Promotion

  • The objectives of a sales promotion are to increase consumer demand, stimulate market demand, and improve product availability.
  • Sales promotional tactics include contests, coupons, freebies, loss leaders, point-of-purchase displays, premiums, prizes, product samples, and rebates.
  • The objectives of a sales promotion is to increase consumer demand, stimulate market demand, to get potential buyers to heed a call to action, increase the size of purchases and improve product availability using media and non-media marketing communications.
  • For new marketing initiatives, brands implement retail "mechanics" such as "Buy One, Get One Free" Or "Three for Two" promotions to encourage consumers to buy new market releases.
  • Trade contests - Contests used to reward retailers that sell the largest quantity or highest units of a brand's product.

• Investor Preferences

  • The significance of investors' dividend preferences is a contested topic in finance that has serious implications for dividend policy.
  • This view is supported by both the Walter and Gordon models, which find that investors prefer those firms which pay regular dividends, and such dividends affect the market price of the share.

• Trade vs. Consumer Promotions

  • Trade promotions are marketing activities executed between manufacturers and retailers.
  • Trade contests are used to encourage retailers to sell products, as the retailer who sells the most wins a prize.
  • These are often used at the product launch to increase brand awareness, market acceptance, and sales.
  • Some contests or sweepstakes automatically enter the consumer into the event through the purchase of the product.
  • Differentiate between trade and consumer promotions relative to a product's marketing mix

• Sales Promotion

  • The primary objective of a sales promotion, a catch all marketing function, is to stimulate market demand, improve product availability and to coordinate public selling, advertising and public relations.
  • It is a component of a marketing plan's "promotional mix" that usually includes advertising, personal selling, direct marketing, publicity/public relations, corporate image and exhibition.
  • Contests, coupons, giveaways, loss leaders, point of purchase displays, premiums, prizes, product samples and rebates are sales promotion devices.
  • The purchase of a product can also enter a buyer in a contests, sweepstakes, or online games.
  • Retailer sales promotion devices are regularly rolled out for new marketing initiatives.

• Competition

  • Competition is a contest between people or groups of people for control over resources.
  • Competition is a contest between people or groups of people for control over resources.
  • Here, it is a comparative measure of the ability and performance of a firm or sub-sector to sell and produce/supply goods and/or services in a given market.