Synergy
Finance
(noun)
Benefits resulting from combining two different groups, people, objects, or processes.
Business
Management
(noun)
The concept that a whole can derive more value than the combination of the individual parts.
Examples of Synergy in the following topics:
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Valuing the Target and Setting the Price
- As synergy plays a large role in the valuation of acquisitions, it is paramount to get the value of synergies right.
- Synergies are different from the "sales price" valuation of the firm, as they will accrue to the buyer.
- Synergy creating investments are started by the choice of the acquirer and, therefore, they are not obligatory, making them real options in essence.
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The Importance of Leverage
- Although there are different ways of understanding the concept of gaining leverage as a manager, the underlying principle should be one of synergy.
- The concept of synergy emphasizes that one additional employee's output is greater than an arithmetic expectation.
- More simply put, synergy means that 1 + 1 > 2 (a common adage in business for synergy is 1 + 1 = 3).
- Delegation therefore allows managers to optimize team structures and skill-set distributions to allow for synergy in operations.
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Reasons for Combining Businesses
- Synergy: Synergy is two or more things functioning together to produce a result not independently obtainable.
- If used in a business application, synergy means that teamwork will produce an overall better result than if each person within the group was working toward the same goal individually.
- Synergy can take the form of higher revenues, lower expenses, or a lower overall cost of capital.
- Manager's hubris: A manager's overconfidence about expected synergies from a merger may result in overpayment for the target company.
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Growth through buying out other companies
- First of all, just like large firms, small firms can try to obtain synergies by means of complementary resources from bought-out firms.
- Synergy effects and reduced or shared overheads can also be gained here.
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Building a Culture of High Performance
- Valued diversity – Team synergy is lost when groupthink dominates the discussion.
- Mutual trust – Reliance upon one another, and trust in each other's skills and capabilities, allows for less duplication of work and more overall synergy.
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Advantages and Disadvantages of Group Decision Making
- Group decision making provides two advantages over decisions made by individuals: synergy and sharing of information.
- Synergy is the idea that the whole is greater than the sum of its parts.
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Interactions of Hormones at Target Cells
- Differentiate among the interactions (permissiveness, antagonism, and synergy) of hormones at target cells
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Cultural Intelligence
- Diversity in a rapidly globalizing economy is a central field within organizational behavior and managerial development, underlining the critical importance of deriving synergy through cultural intelligence.
- An interesting perspective on cultural intelligence is well represented in the intercultural-competence diagram, which highlights the way that each segment of cultural knowledge can create synergy when applied to the whole of cultural intelligence, where overlapping generates the highest potential CQ.
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Mergers and Acquisitions (M&As)
- Economies of scope (aka, synergies) make product diversification efficient if they are based on a similar common use.
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Methods for Evaluating Marketing Performance
- Using different measurements to evaluate different communications activities, competitors, and markets does not allow direct comparison and results in lost synergies.