Concept
Version 11
Created by Boundless
SWOT Analysis
![SWOT analysis](../../../../../../../../../figures.boundless-cdn.com/9278/raw/swot-en.jpg)
SWOT analysis
The SWOT analysis matrix illustrates where the company's strengths and weaknesses lie relative to factors in the market. Strengths and opportunities (the S and O of SWOT) are both helpful toward achieving company objectives, but strengths originate internally while opportunities originate externally. Similarly, weaknesses and threats (the W and T of SWOT) are harmful toward achieving objectives, but weaknesses originate internally and threats originate externally. Assessing all four points of the SWOT acronym ensures a thorough evaluation.
Source
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