Examples of accounts receivable in the following topics:
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- New plants and equipment, inventories, and accounts receivable are three of the main categories of investments that can be affected by marketing decisions.
- Marketing decisions, such as setting prices, have obvious potential connection to the return on investment, but these same decisions often influence asset usage and capital requirements (for example, receivables and inventories).
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- Those who use the app receive discounts, coupons, and other promotional offers, and can find the closest Starbucks.
- One can differentiate between four types of mobile social media applications, depending on whether the message takes account of the specific location of the user (location-sensitivity) and whether it is received and processed by the user instantaneously or with a time delay (time-sensitivity).
- Consumers can receive text messages about sales and promotions at their favorite stores, restaurants, night clubs, etc.
- Nearly all new phones produced with a color screen are capable of sending and receiving standard MMS messages.
- Users can download apps and receive notifications about promotional activities.
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- An advertisement calling consumers to action: "Just dial 800- 888-8888, place your order and receive your bonus gift!
- Direct marketing campaigns focus on the consumer, statistical data generated via outreach and the accountability of the marketer.
- In 2010, direct marketing accounted for 8.3% of the total U.S. gross domestic product.
- Commercial and nonprofit businesses spent approximately $150 billion on marketing, accounting for more than half of all U.S. advertising expenditures for the year.
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- To receive and use CLOs, consumers must willingly opt in to a CLO program and provide their credit/debit card information.
- After consumers make a purchase at the designated retail location, the savings appeared are credited directly to their bank, credit card or PayPal account.
- Recently there has been a move away from proprietary loyalty schemes to a more consolidated approach, where a single registered account can link a consumer to any number of participating merchants.
- Many consumers in the US and Europe have become quite accustomed to the rewards and incentives they receive by being a "card carrying" member of an airline, hotel or car rental program.
- Both American's AAdvantage program and Starwood Hotels' Preferred Guest program have received industry awards, called "Freddie Awards" by Inside Flyer Magazine and its publisher Randy Petersen for providing perks that customers value highly.
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- Major purchases of stock typically require input from various parts of the organization, such as finance, accounting, and senior management.
- In a business setting, major purchases typically require input from various parts of the organization, such as finance, accounting, purchasing, information technology management, and senior management.
- These specialized buying centers typically receive information about the technology from commercial sources, peers, publications, and experience.
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- It refers to the benefits a buyer receives when their needs are met.
- Access takes into account the ease of buying the product, finding the product, finding information about the product, and several other factors.
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- In economics and business, specifically cost accounting, the break-even point is the point at which costs or expenses and revenue are equal - i.e., there is no net loss or gain, and one has "broken even" .
- A profit or a loss has not been made, although opportunity costs have been "paid", and capital has received the risk-adjusted, expected return.
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- Utility represents the advantage or fulfillment a customer receives from consuming a good or service.
- Understanding the utility a consumer expects to receive from a product being offered can lead marketers to the correct distribution strategy.
- The concept of price is in contrast to the concept of value, which is the perceived utility a customer will receive from a product.
- A good pricing strategy would be the one which could balance between the price floor and the price ceiling and take into account the customer's perceived value.
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- Other exchanges may be characterized as equitable, where each party receives about the same as the other—the customer's need is satisfied and the business makes a reasonable profit.
- For example, a consumer may enter the purchase decision stage for a particular product, but decide to buy a different brand after receiving negative feedback from a trusted friend.
- Marketers must take into account technology's impact in order to foster successful market exchanges.