cognitive dissonance

(noun)

This term is used in modern psychology to describe the state of simultaneously holding two or more conflicting ideas, beliefs, values, or emotional reactions.

Examples of cognitive dissonance in the following topics:

  • Post-Purchase Behavior

    • An example of cognitive dissonance is when a customer might feel compelled to question whether he has made the right purchase decision.
    • Cognitive dissonance, another form of buyer's remorse, is common at this stage.
    • This approach could help influence or alleviate feelings of cognitive dissonance or "buyer's remorse" following a product purchase.

  • Motivation

    • Motivation is versatile enough that it spans multiple areas, including physiological, behavioral, cognitive, and social.
    • Cognitive dissonance theory: Cognitive dissonance occurs when an individual experiences an inconsistency between their views of the world around them and their own personal feelings and actions.

  • Marketing Changes Due to Involvement

  • Customer Wants and Needs

    • The marketer may take specific steps to reduce post-purchase dissonance.

  • Attitude

    • Cognitive Routes: A message can appeal to an individual's cognitive evaluation to help change an attitude.

  • Positioning Bases

  • Learning

    • Cognitive theories look beyond behavior to explain brain-based learning.

  • Need Recognition

    • Then fifth is the "Cognitive" level, where individuals intellectually stimulate themselves and explore.

  • AIDA Model

    • The steps include cognition (awareness or learning), affect (feeling, interest, or desire) and behavior (action).