Examples of supermarket in the following topics:
-
- In 1997-1998, Wal-Mart acquired over 95 stores from existing German supermarket chains, making it the fourth biggest supermarket operator in Germany.
- Wal-Mart did not build their own stores, but took over existing supermarkets that had a completely different business model - they were very small and had a limited range of goods.
- However, due to the extreme competition, Germans are accustomed to the low prices that are offered by numerous discount supermarket chains.
- However, customer reaction was negative, because customers who normally do their grocery shopping in discount supermarket chains are used to self-service.
-
- One 1992 study stated that 26% of American supermarket retailers pursued some form of EDLP, meaning the other 74% were Hi-Lo promotion-oriented operators.
- One 1994 study of an 86-store supermarket grocery chain in the United States concluded that a 10% EDLP price decrease in a category increased sales volume by 3%, while a 10% Hi-Low price increase led to a 3% sales decrease; but that because consumer demand at the supermarket did not respond much to changes in everyday price, an EDLP policy reduced profits by 18%, while Hi-Lo pricing increased profits by 15%.
-
- Department stores, supermarkets, and warehouse stores are all large retail outlets.
- A shopper at a warehouse store, for example, will expect to find low-cost, high-quantity goods, while a customer at a supermarket expects to find groceries and limited non-food items.
- Supermarkets usually offer a wide range of products at average prices.
-
- Common practices in the competition between firms (such as supermarkets and other stores) include the following: traditional advertising and marketing, store loyalty cards, banking and other services (including travel insurance), in-store chemists and post offices, home delivery systems, discounted petrol at hypermarkets, extension of opening hours (24 hour shopping), innovative use of technology for shoppers including self-scanning, and internet shopping services.
-
-
- There are many different types of retailers; department and discount stores, warehouse stores, variety, demographic retailers aimed at a specific buyer, "Mom & Pop" stores owned and operated by individuals specialty stores, general and convenience stores, mail-order, hypermarkets, supermarkets, malls, category specialists, vending machines, no-frills, self-service or automated retail (robotic kiosks seen in airports and at supermarkets), big box stores and of course on-line e-tailers.
-
- Someone who goes to a low-cost supermarket, such as Aldi, knows what to expect when he walks into the store.
-
- Brands also use sales promotion techniques to encourage supermarkets and stores to stock and display their products.
-
- Personalized marketing can be more accurate when based solely upon individual purchasing records due to the simplified and repetitive nature of retailers such as supermarkets.
-
- For example, in a typical supermarket a shopper passes about 600 items per minute, or one item every tenth of a second.