Trademark

(noun)

A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify for consumers that the products or services on or with which the trademark appears originate from a unique source, designated for a specific market. It also distinguishes its products or services from those of other entities.

Related Terms

(noun)

A word, symbol, or phrase used to identify a particular company's product and differentiate it from other companies' products.

Related Terms

Examples of Trademark in the following topics:

  • Brand Ownership

    • A brand owner may seek to protect proprietary rights in relation to a brand by registering the trademark such that it becomes a "Registered Trademark. " Also, a firm or licensor can also grant the right to use their brand name, patents or sales knowledge in exchange for some form of payment.

  • Defining a Brand

    • When shipping their items, factories branded their logo or insignia on the barrels used, thereby extending the meaning of "brand" to that of trademark.
    • The Coca-Cola logo is an example of a widely-recognized trademark and global brand.

  • Product Labeling

    • For consumer packaging, symbols exist for product certifications, trademarks, and proof of purchase.

  • Digital Media and Intellectual Property Issues

    • It is an intellectual property form (like the patent, the trademark, and the trade secret) applicable to any expressible form of an idea or information that is substantive and discrete.
    • Intellectual property rights encompass copyrights, trademarks, patents, industrial design rights and trade secrets depending on the jurisdiction.

  • Value of Branding

    • Branding involves researching, developing, and implementing brand names, brand marks, trade characters, and trademarks.

  • Branding

    • Brand recognition is most successful when people can recognize a brand through visual signifiers like logos, slogans and colors.The outward expression of a brand, including its name, trademark and visual appearance, is brand identity.

  • The North American Free Trade Agreement (NAFTA)

    • It also protects copyright, patents, and trademarks between those countries.

  • Political and Regulatory Environment

  • Political Environment

    • Nevertheless, governments outside the U.S. take this involvement one step further by influencing marketing programs within organizations in the following ways: contracts for the supply and delivery of goods and services; the registration and enforcement of trademarks, brand names, and labeling; patents; marketing communications; pricing; product safety; and environmental issues.

  • Impact of the Product Life Cycle on Marketing Strategy

    • Product branding and quality level is established and intellectual property protection, such as patents and trademarks are obtained.