Section 4
Public Relations
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
3 concepts
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Public Relations Tools
PR is the practice of managing the flow of information between organizations and the public.
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Handling Unfavorable Publicity
Handling unfavorable publicity means being honest with consumers and putting public interest first.
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Measuring Effectiveness of Public Relations Efforts
Measuring and evaluating the effectiveness of a public relations campaign is necessary to ensure that established objectives are met.