Section 2
Packaging
By Boundless
The role of packaging in marketing has become quite significant as it is one of the ways companies can get consumers to notice products.
![Thumbnail](../../../../../../figures.boundless-cdn.com/13538/square/8me-de-menthe-28cropped-29.jpeg)
In the package design stages for products, structural design, marketing, and environmental responsibility should all be considered.
![Thumbnail](../../../../../../figures.boundless-cdn.com/13833/square/leappad.jpeg)
Since products are judged by the package they come in, marketers should spend a lot of time preparing strategies that best fit the product.
![Thumbnail](../../../../../../figures.boundless-cdn.com/13548/raw/recycle001.jpg)
Labels serve to capture the attention of shoppers as well as provide useful information regarding the product.
![Thumbnail](../../../../../../figures.boundless-cdn.com/13445/square/uals-and-installation-dvds.jpeg)
Support services, such as product warranties, are a great way for a company to distinguish itself from its competitors.
![Thumbnail](../../../../../../figures.boundless-cdn.com/13724/square/arms-fat-free-half-26-half.jpeg)
Many of the problems in packaging can be related to issues regarding labels, graphics, safety, and the environment.
![Thumbnail](../../../../../../figures.boundless-cdn.com/13821/square/erving-pepsi-products-sign.jpeg)
At the global marketing level, a company needs to launch appropriate marketing plans so results can be achieved across multiple countries.