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Identifying Potential Business Customers
![Product Innovation Approach](../../../../../../../../../figures.boundless-cdn.com/11351/full/roduct-innovation-approach.jpeg)
Product Innovation Approach
In the product development cycle, the market analysis and consumer research phases are used to identify customers.
Source
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"Common (or traditional) Product Innovation Approach."
http://commons.wikimedia.org/wiki/File:Common_(or_traditional)_Product_Innovation_Approach.jpg
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