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Business Ethics in B2B
![Ethics in Market Research](../../../../../../../../../figures.boundless-cdn.com/30832/full/94-conduct-market-research.jpeg)
Ethics in Market Research
Firms need to be careful not to use irresponsible stereotyping in the market research process.
Source
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"P18-SP94-Conduct Market Research."
http://commons.wikimedia.org/wiki/File:P18-SP94-Conduct_Market_Research.jpg
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