Section 7
Competitive Perceptual Positioning
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
3 concepts
![Thumbnail](../../../../../../figures.boundless-cdn.com/12925/square/perceptualmap1.jpg)
Perceptual Mapping
Perceptual mapping is a graphic display explaining the perceptions of customers with relation to product characteristics.
![Thumbnail](../../../../../../figures.boundless-cdn.com/14404/square/7245522666-f76e76684a.jpeg)
Positioning Bases
By using customer research and perceptual mapping, a marketer can create a positioning statement using one of the three main bases.
![Thumbnail](../../../../../../figures.boundless-cdn.com/13052/square/-headquarters-sign-atnight.jpeg)
Repositioning
Repositioning involves changing the identity of a product relative to competing products.