Section 5
Identification of Target Markets
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
3 concepts
![Thumbnail](../../../../../../figures.boundless-cdn.com/11934/square/toothpasteonbrush.jpeg)
Undifferentiated Targeting
Viewing the market as a homogeneous aggregate leads to undifferentiated targeting and mass marketing.
![Thumbnail](../../../../../../figures.boundless-cdn.com/12276/square/cvs.jpeg)
Concentrated Targeting
Concentrated marketing is a strategy which targets very defined and specific segments of the consumer population.
![Thumbnail](../../../../../../figures.boundless-cdn.com/12295/square/red-bull-provisions.jpeg)
Measuring a Successful Segmentation
The key to consumer marketing breakthroughs is often successful and innovative market segmentation.