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The Importance of Market Segmentation
![Kellogg's Crunchy Nut](../../../../../../../../../figures.boundless-cdn.com/12845/full/crunchy-nut-spring-2012.jpeg)
Kellogg's Crunchy Nut
Kellogg's segmented their audience into adults and children with this semi-sweet offering. The free bowling appeals more to their target audience of adults than it does to children.
Source
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"Crunchy Nut Spring 2012."
http://commons.wikimedia.org/wiki/File:Crunchy_Nut_Spring_2012.jpg
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