Section 2
The Market Research Process
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
5 concepts
![Thumbnail](../../../../../../figures.boundless-cdn.com/11927/raw/travel-problem.jpg)
Defining Objectives and Formulating Problems
Defining the problem and research objectives is the first step involved in the marketing research process.
![Thumbnail](../../../../../../figures.boundless-cdn.com/11933/square/asi02829.jpeg)
Plan the Research Design
The research design is a framework or blueprint for conducting the marketing research project.
![Thumbnail](../../../../../../figures.boundless-cdn.com/30929/square/-speak-out-for-focus-group.jpeg)
Collecting Data
Data collection is a crucial step in the research process because it enables the generation of insights that will influence the marketing strategy.
![Thumbnail](../../../../../../figures.boundless-cdn.com/12289/square/board-meeting.jpg)
Analyzing Data
Data Analysis is an important step in the Marketing Research process where data is organized, reviewed, verified, and interpreted.
![Thumbnail](../../../../../../figures.boundless-cdn.com/12291/square/ward-cunningham-presenting.jpeg)
Developing Insights and an Action Plan
A successful presentation provides conclusions (based on the insights gathered) that effectively meet the objectives of the research.