Section 3
The Promotion Mix
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
6 concepts
![Thumbnail](../../../../../../figures.boundless-cdn.com/13420/square/marcom-20matrix.jpg)
Advertising
Advertising communicates a message to a targeted audience and generates feedback in the form of a sale or other action taken by a consumer.
![Thumbnail](../../../../../../figures.boundless-cdn.com/13521/square/personal-20selling-201.jpg)
Personal Selling
Marketing impacts personal selling and improves the selling environment by increasing exposure to potential customers.
![Thumbnail](../../../../../../figures.boundless-cdn.com/12906/square/sp2.jpg)
Sales Promotion
Sales Promotion stimulates market demand, product availability and coordinates public selling, advertising and public relations.
![Thumbnail](../../../../../../figures.boundless-cdn.com/13559/square/ernays-20-father-20of-20pr.jpeg)
Public Relations
Public relations is the management of a message between an individual or organization and the public.
![Thumbnail](../../../../../../figures.boundless-cdn.com/30889/square/soc-net-paten-growth-chart.jpg)
Social Media
Social media as a marketing tool is versatile, far-reaching, fast, inexpensive, fosters brand awareness, and can improve customer service.
![Thumbnail](../../../../../../figures.boundless-cdn.com/15927/square/y-marketing-letter-2c-1928.jpeg)
Direct Marketing
Direct marketing goes direct to customers via telephone, mail, fax, TV, radio, online, magazines, newspapers or face-to-face.