Concept
Version 11
Created by Boundless
Customer Wants and Needs
![Cell Phone Need vs. Want](../../../../../../../../../figures.boundless-cdn.com/12567/full/two-cell-phones.jpg)
Cell Phone Need vs. Want
Customers who in 1997 said that they would not place any value on Internet browsing capability on a mobile phone might say something different today. A marketer needs to discern what customers would want in spite of what they might say.
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