Concept
Version 11
Created by Boundless
Relationship Building with Various Stakeholders
![The Flow of Marketing Communication](../../../../../../../../../figures.boundless-cdn.com/12792/full/0marketing-20communication.jpeg)
The Flow of Marketing Communication
Marketing communication can be divided into two flows directed at different target audiences. This necessitates different yet compatible communication strategies. A company cannot be telling a customer one story and stockholders another.
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