Section 5
The Importance of Marketing
By Boundless
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Non-profit marketing focuses on goals in education, youth development, environmental protection, healthcare, poverty and spirituality.
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Marketing can play a key role in integrating supply chain processes and promoting collaboration between different stakeholders.
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Increased global competition, financial flows and internet technologies are some of the driving forces behind global marketing strategies.
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Consumer awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product.
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Adopting socially responsible practices that benefit customers and society is fast becoming a competitive advantage in global business.
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The marketing field provides a wide range of careers for professionals in brand management, PR, and communications.
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Many firms task their marketing teams to promote a culture of entrepreneurial thinking via initiatives in and outside the organization.