Section 4
Channel Strategy Decisions
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
3 concepts
![Thumbnail](../../../../../../figures.boundless-cdn.com/14104/square/eting-distribution-channel.jpg)
Factors Affecting Channel Choice
Channel choice involves understanding the ultimate user and how they prefer to purchase merchandise.
![Thumbnail](../../../../../../figures.boundless-cdn.com/14163/square/5450628121-b3935a5836-n.jpeg)
Distribution Intensity
Product distribution intensity refers to the scale of the distribution network as well as the appropriate selection of location.
![Thumbnail](../../../../../../figures.boundless-cdn.com/14184/square/5487448787-4f1b8f0da1-n.jpeg)
Distribution Centers vs. Direct Store Delivery
Depending on customer needs, marketing channel strategies can utilize distribution centers or move products directly to a store.