Section 3
Channel Structures
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
5 concepts
![Thumbnail](../../../../../../figures.boundless-cdn.com/11247/square/800px-20070513-apple-store.jpeg)
B2C Channels
Brick-and-mortar and e-commerce are two main channels of business-to-consumer marketing.
![Thumbnail](../../../../../../figures.boundless-cdn.com/11768/square/9b2b-68cc6f802f60-original.jpeg)
B2B Channels
B2B channels are often the same as B2C channels, but typically there is a greater emphasis on personal touch.
![Thumbnail](../../../../../../figures.boundless-cdn.com/11783/square/flickr-2711765043-original.jpeg)
Alternative Arrangements
Business-to-government, consumer-to-consumer, and institutional markets are additional types of marketing channels.
![Thumbnail](../../../../../../figures.boundless-cdn.com/11954/square/flickr-2955622032-original.jpeg)
Customer Expectations
A customer can expect varying levels of service and product offerings at different consumer channels.
![Thumbnail](../../../../../../figures.boundless-cdn.com/11966/square/candy-colors.jpeg)
Channel Member Characteristics
To maximize sales, a company must carefully consider the fit between its products and the available distribution channels.