Section 5
Marketing Channel Relationships
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
4 concepts
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Competitive Priorities in Marketing Channels
A marketing channel is a set of practices necessary to transfer the ownership of goods from producer to consumer.
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Channel Power, Control, and Leadership
Channels perform better if a party is in charge, providing a level of leadership to coordinate goals and efforts.
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Channel Partnering
A channel partner is a company that partners with a manufacturer or producer to market and sell that company's products.
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Channel Integration
The integration of marketing channels to varying degrees is known either as multi-channel or omni-channel retailing.