Section 5
Steps to Creating a Marketing Plan
By Boundless
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An organizational vision should be made up of two fundamental components: a core ideology and an envisioned future.
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When defining a mission statement, remember that a mission statement answers the question, "Why do we exist? ".
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Managers can use various methods of analysis to understand the firm's own capabilities, customers, and business environment.
The marketing objectives must be based on the company's financial objectives.
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There are five steps you can follow to define your target market and become positioned to reach your potential customers.
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By profiling customers and determining goals and tactics, you can create a marketing mix that will help you succeed in building a strong customer base.
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To ensure that the marketing programs reach the objectives, marketers must focus on how to best implement the chosen strategy.