Section 1
The Strategic Planning Process
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
4 concepts
Sustainable Competitive Advantage
Competitive advantage is gained when a firm acquires attributes that allow it to perform at a higher level than others in the same industry.
Customer Excellence
Obtaining customer feedback to ensure customer satisfaction and loyalty is essential to any marketing plan or strategic planning process.
![Thumbnail](../../../../../../figures.boundless-cdn.com/12235/square/general-electric.jpeg)
Strategic Business Units
A strategic business unit is a semi-autonomous corporate unit that focuses on a product offering and market segment.
![Thumbnail](../../../../../../figures.boundless-cdn.com/12306/square/mcdonalds-times-square.jpeg)
Multiple Sources of Advantage
One of the main goals of marketing planning and strategy is to produce multiple sources of competitive advantage in the marketplace.