Section 1
Personal Selling
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
2 concepts
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Defining Personal Selling
Personal selling is when salespersons use a process to engage customers and take a sales order that may not otherwise have been made.
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Value of Personal Selling
Personal selling minimizes wasted effort, measures marketing ROI better than most tools, promotes sales, and boosts word of mouth marketing.