Section 9
Pricing Legal Concerns
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
5 concepts
Unfair Trade Practices
Unfair business practices are oppressive or unconscionable acts by companies against consumers or other stakeholders.
![Thumbnail](../../../../../../figures.boundless-cdn.com/31147/square/rine-advertisement-2c-1932.jpeg)
Illegal Price Advertising
Deceptive price advertising uses misleading or false statements in advertising and promotion and is usually illegal.
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Predatory Pricing
Predatory pricing is the practice of selling a product or service at a very low price, intending to drive competitors out of the market.
![Thumbnail](../../../../../../figures.boundless-cdn.com/13772/raw/mination-28third-degree-29.jpg)
Price Discrimination
Although there are legal concerns around monopolistic practices, price discrimination is a popular tactic for capturing consumer surplus.
![Thumbnail](../../../../../../figures.boundless-cdn.com/13731/square/flickr-2185294624-hd.jpeg)
Price Fixing
Price fixing is a collusion between competitors in order to raise prices of a good or service, at the expense of competitive pricing.