Section 7
Differentiating Factors in Product Design
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
5 concepts
![Thumbnail](../../../../../../figures.boundless-cdn.com/13776/square/4789709397-97c4b8a2cf-o.jpg)
Quality
Consumers place a value on quality; therefore high quality products may be able to win share and/or command a price premium.
![Thumbnail](../../../../../../figures.boundless-cdn.com/14082/square/4962826227-a64c82611a-b.jpeg)
Design and Feature Set
Premium features and design may help differentiate a product to earn it share or a price premium in the marketplace.
![Thumbnail](../../../../../../figures.boundless-cdn.com/13765/square/6290077322-368a3974b8-b.jpeg)
Support and Help
Excellent customer service can help differentiate a product or brand and may lead to increased brand loyalty over time.
![Thumbnail](../../../../../../figures.boundless-cdn.com/14363/square/vanillacoke.jpeg)
Deletion
Product deletion, either through product replacement or product elimination, results when products fail to meet company expectations.
![Thumbnail](../../../../../../figures.boundless-cdn.com/13236/square/435660945-e077e65329-b.jpeg)
Organizational Requirements for Product Development and Management
Product development combined with product marketing make up the product management function within an organization.