Section 3
Product Line and Product Mix
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
4 concepts
![Thumbnail](../../../../../../figures.boundless-cdn.com/10930/square/862568-17259c5f.jpeg)
Adjustments to Products
Marketers must often make product adjustments in order to keep the product competitive and continue to provide satisfaction to the buyer.
![Thumbnail](../../../../../../figures.boundless-cdn.com/13419/square/2717480811-1c2790ab1e.jpeg)
Product Line Breadth
The breadth of the product mix consists of all the product lines that the company has to offer to its customers.
![Thumbnail](../../../../../../figures.boundless-cdn.com/10952/square/drinks-vending-machine.jpeg)
Product Line Depth
Companies employ different strategies to expand their product line depth, which refers to the number of products in a specific product line.
![Thumbnail](../../../../../../figures.boundless-cdn.com/13707/square/414660453-462b6926a8.jpeg)
Product Lines in Services
By productizing a service it can be managed more like a product and various product lines can be created.