Section 2
Types of Products
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
5 concepts
![Thumbnail](../../../../../../figures.boundless-cdn.com/10571/square/flickr-3475937686-hd.jpeg)
Consumer Products
A consumer product is any tangible product for sale that is used by a person or household for non-business purposes.
![Thumbnail](../../../../../../figures.boundless-cdn.com/10581/square/front-bumper-oldtimer-car.jpeg)
Shopping Products
Convenience goods are those that require little effort on the part of the buyer, while shopping goods require research and comparison.
![Thumbnail](../../../../../../figures.boundless-cdn.com/14539/square/846863808-8004cac621.jpeg)
Specialty Products
Specialty goods are those considered unique by the buyer, who will go to great lengths to get them.
![Thumbnail](../../../../../../figures.boundless-cdn.com/10736/square/fire-extinguisher-glass.jpeg)
Unsought Products
An unsought good is one that is not actively sought out by a consumer, but is instead purchased due to fear, precaution, need, etc.
![Thumbnail](../../../../../../figures.boundless-cdn.com/10593/square/2496992-5f205746.jpeg)
Business Products
Business products are sold to other businesses, as opposed to convenience, shopping, and specialty products, which are sold to consumers.