Section 3
Marketing Mixes for Services
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
2 concepts
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Product, Placement, Promotion, and Price
Due to the nature of services, the implications of product, place, promotion and price are different than in the traditional marketing mix.
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SIVA: Solution, Incentive/Information, Value, and Access
A formal approach to customer-focused marketing is known as S.I.V.A. (Solution, Information, Value, Access).