Section 2
Services versus Products
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
5 concepts
![Thumbnail](../../../../../../figures.boundless-cdn.com/10435/square/teaching-and.jpeg)
Intangibility
A defining characteristic of a service is that it is intangible – it is not something physical that you can see, touch, or taste.
![Thumbnail](../../../../../../figures.boundless-cdn.com/10543/square/us-navy-100129-n-9132d-005-sailor-get-hair-cut-aboard-uss-kearsarge.jpeg)
Inseparability
Inseparability is a service characteristic that makes it impossible to disconnect the production of the service from its consumption.
![Thumbnail](../../../../../../figures.boundless-cdn.com/10548/square/n757at-flickr-skinnylawyer.jpeg)
Perishability
Perishability of services implies that service capacity cannot be stored, saved, returned, or resold once rendered to a customer.
![Thumbnail](../../../../../../figures.boundless-cdn.com/10536/square/big-mac.jpeg)
Heterogeneity
Heterogeneity, also known as variability, describes the uniqueness of service offerings.
![Thumbnail](../../../../../../figures.boundless-cdn.com/10439/square/egyptengine.jpeg)
Client-Based Relationships
Client-service providers aim to build a level of trust with clients that leads to long lasting buyer-seller relationships.