Section 1
The Importance of Services
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
5 concepts
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The Service Economy
The world economy is evolving into a service-driven economy as reliance on value-based service increases.
Services as Solutions
Firms need to understand their service and their customers to ensure that their services will be viewed as solutions to consumer needs.
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Services as Products
Services represent an integral part of many products and the correlation of goods and services is represented on a goods-services continuum.
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Service Marketing Management and Metrics
Service marketing management oversees the implementation of marketing programs, while metrics measure their effectiveness and performance.
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New Service Development
The new service development process involves recognizing chances and opportunities in a fast changing technological environment.