Section 1
Introduction to Social Media and Digital Marketing
By Boundless
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Social media websites and applications allow users to create and exchange user-generated content on the web.
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Social media serves as a cost-effective communication channel for promoting brands to target audiences.
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Digital marketing uses internet-connected devices to engage consumers with online advertising, primarily through pull or push methods.
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Types of Internet advertising include banner, semantic, affiliate, social networking, and mobile.
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Mobile marketing is the practice of promoting brands over mobile devices such as smartphones, portable media players and tablets.
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Understanding consumers' social behavior online and offline is essential to developing viable marketing communications strategies.
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Consumer-generated content can be text, images, video or other digital information posted and shared by end-users.